What I do?
For each client, there’s a custom work process suitable to project requirements. In general though, my first step is to understand the client’s ideas (or product’s requirements), then conduct research while taking under consideration competitors and the specific conditions of the target market.
Then, I map whatever is working and taking notes of everything that doesn’t.
Following research and the observation of both emotional and quantitative data, the next step is usually providing the client with the distilled information needed to support the creation of a successful product or process with the best user experience.
It can be a one time meeting, a series of them or an ongoing project after the launch.
Also, I try to learn new methods and processes, while becoming an integral part of the team.