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About me

I’m Usman, a 🇵🇰 Pakistani designer who works from the beautiful valley in the foot of mighty Margalla hills in Islamabad. Currently I’m senior UX Designer at Synergy-IT, where apart from designing the experiences for users, I also manage design and development teams, mentor junior designers and occasionally write about design.

I’m at my best when I’m designing as well as helping others creating meaningful designs. As a designer, I’m passionate about solving tough customer problems by combining thoughtful research, viable technology and beautiful design.

I appreciate the importance of a healthy work/life balance. So when I’m not online, you’ll find me outside playing football, walking or running.


Principles

Iterate on best work, again

Good design needs to be refined over and over again to make it simpler and easier to use for everyone, including those you haven't yet thought about.

Go beyond the standards

I’m not bound to any time zones or tied to a location. The project dictates who I need to collaborate with and when. I always try to walk the extra mile.

Make em wear the shoes

Design is not about convincing stakeholders, it's about educating them.

Clean and simple

Simple, minimal and effective. This is my mantra and method. Clean code, fuss-free interfaces and expert execution, design as it should be.


Beliefs

Not a gatekeeper

I empower people to be involved in the creative process and help creative professionals and design-minded businesses succeed in their craft.

Strive for positive

I believe that positive change needs to start at home — and work towards the idea of leaving the world better than I found it.

Not just words.

People who have been historically marginalized need their voices amplified.


Still around? 🙂

My life other than design...
  • Father of two beautiful daughters
  • Loves playing football
  • SimCity enthusiast
When not designing, I'm...
  • Thinking about work
  • Rewatching "The Suits" again
  • Listening music
Bucket List
  • Working at Silicon Valley
  • Living in beautiful suburbs
  • Founding a successful startup
Say Hi

If you'd like to work together on your new game changer project and if your heart skips a beat when you see a good design, just drop me a line.

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